To support such a rise, EZ would almost certainly have to dilute shares somewhat and increase overhead expenses, making the target price a bit high in this example.

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The funeral home owner takes a bit of a haircut when the preneed contract comes due, but he has more than enough full-price customers to cover the overhead.

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But even then, if salary and overhead increases continue at the current pace, universities will price themselves out of the reach of most Americans.

FORBES: College Costs Out Of Control